BMI Regional Brand Promotion

BMI Regional Bath Promo Event Staff Promotional Staffing Agency Varii 0

Activity Brief

Our team were tasked with raising brand awareness, and gaining valuable consumer data season’s final Rugby match between Bath and Leicester Tigers.

As well as lots of free giveaways, our team entered spectators into a prize drawer with a chance to win free exclusive class flights to a range of European destinations.

To finish the match off in style, 50 rugby balls were kicked into the crowds, each having a chance to win one of 8 flights to Europe.

OUR STAFF

By the end of the promotion, the team had gained a record number of consumer data captures, as well as giving out a vast number of goodies to the crowd. Overall our brand ambassadors created significant awareness of BMI Regional, and a high amount of consumer information for ongoing marketing.

  • Product Giveaways
  • Brand Awareness
  • Consumer Data Capture

Varii Bath Promo Event Staff Promotional Staffing BMI Regional 3

BMI REGIONAL FACTS...

Aircraft
18
Destinations
27
Weekly Flights
300
Staff
400

How did we do?

Brand Engagement
80%
Data Capture
85%
Brand Awareness
90%
Giveaways
80%

BMI Regional Varii Promotional Staff Bath
“The team at Varii were fantastic – the staff were prompt, professional, and enthusiastic throughout our promotion. Hands down they are the best ambassadors for the BMI Regional brand we’ve had!”

BMI Regional

CONTACT US

Office 8A Rockhill Estate, Bristol BS31 1PE
0117 214 0251

CONNECT WITH US

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