Blogs & Articles

Marketing vs Advertising: Which one will make you more money?

Is there anything more frustrating for a business owner than spending the hours, money and energy creating an outstanding advertising campaign, only to realize when looking at the data that it was totally unsuccessful! No one saw your creative, inspiring ad and you didn’t gain the increase in business that you were expecting. What went […]

What is event marketing?

Today’s market for the consumer poses the dilemma of countless pitches and advertisements a day, so when it comes to making purchasing decisions, you really need to catch the buyer’s attention on first sight. One particularly effective method of connecting with customers is through event marketing. Event marketing is the process of developing a themed […]

The Junk food Ad ban: does it target obesity or the advertising industry?

The media has been saturated with the revelation this week that pre-watershed junk food advertising could be culled in the hope of reducing childhood obesity. The advertising industry has been calling for the government to reconsider the ban, suggesting it could damage business recovery in the wake of the coronavirus. According to sources, prime minister […]

Is SEO Important for Small Businesses?

If you are a small business owner, you often feel like a jack of all trades. You are responsible for overseeing your finances, managing staff, and marketing your company to grow your business. Many small business owners feel overwhelmed at the thought of the endless responsibilities they manage, and Search Engine Optimization (SEO) may not […]

Are promotional products worth investing in?

Promotional products have been in use as a cost-effective marketing tool for years. From new businesses to established companies, these giveaways are marketers’ favourite. Small and larger businesses recognize the importance of promotional products for reaching out to increasing number of people in a competitive market. The gift incentives entice the recipients and draw their attention […]

Quick promotion ideas to bring you money

Here are some basic types of promotion ideas: flash sales buy one, get… coupons or discounts giveaways or free samples recurring sales In theory, having a sale is easy enough for a small business: Take a service or product, discount it, get new customers, bring in more money. But in practice, sales promotions involve a high […]

Are mobile phone apps the future?

By 2025, the mobile industry will have 5.9 billion unique mobile subscribers or 71% of the expected population of the Earth. The modern smartphone user has an average of 35 mobile applications installed on the device. However, many of them are removed after the first use. Why you ask? It is widely agreed that its […]

How to gain business during Corona

Health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on problem solving issues as they arise it’s crucial to plan for the future of your business and be fully prepared for what will […]

What to consider when starting an online business

When considering starting an online business, many people follow the below structure to cultivate success, make a business grow and create repeat custom over and over again: Find a need and fill it. Write copy that sells. Design and build an easy-to-use website. Use search engines to drive traffic to your site. Establish an expert […]

How To Use Events To Grow Your Business

What are your business goals for the rest of the year and how do you feel you can achieve them? In this blog, we are considering events and how they can be a really powerful strategy when it comes to achieving goals, meeting targets and obtaining new business. Events are wonderfully flexible and can accommodate […]

Business Development strategies to transform your business

It’s said you are often just one idea away from the breakthrough you have been looking for. So we’ve put together a small list of powerful business development strategies and suggestions, to help you achieve the breakthrough results you need. If you write a blog or newsletter, ask yourself, if you’re building a tribe or […]

5 business trends to think about in 2020

If you are an entrepreneur, you know how competitive the business world can be. In order to stay fresh and current, you need to keep on top of modern technology and keep up with the latest innovations. With that in mind, here are five trends that are expected to drive business growth in the coming […]

What is entrepreneurship?

Entrepreneurship refers to the idea of developing and managing a business venture in order to gain profit by taking several risks. In short, entrepreneurship is the willingness to start a new business. Entrepreneurship has played a vital role in the economic development of the expanding global marketplace. Skills Required by Entrepreneurs An entrepreneur is commonly seen […]

Why are Promotions so important for your business?

In the modern age, it is imperative that businesses keep reflecting and considering their business all of the time. From what works, to what does not and all of the areas in between, an effective business strategy is one that is diverse, can evolve and immediately rectifies areas that need work. Businesses also need to […]

Top 5 reasons that hiring Promotional staff can benefit your events

Events are really useful tools to ensure you engage potential clients and investors. Irrespective of what you are promoting, promotional staff can really help you to accomplish your goals. Gaining brand loyalty doesn’t have to be problematic, as promotional staff help you to get ahead of your competition and excite potential customers into being loyal […]

How to make your business stand out

In a society where competition regularly claims to be number 1, it’s difficult to differentiate and build your own identity. Effective differentiation is one of the main challenges that smaller businesses face, as they are forced to compete against big companies. Here we look at a few ways to enable your business to stand out […]

How to network effectively…

Networking is probably the most cost effective and strategic marketing method you can use to build your business or practice, particularly if you do business in your local area. Many business owners say that they don’t like to network, or they have found it to be ineffective; this usually stems from not knowing how to […]

Important reasons why ‘Teamwork makes the dream work!’

In today’s world, it does not matter what your capabilities are or indeed your skillset if you or the people you work with are unable to work well as a team! That said, it can be difficult to encourage a large group of individuals to work together in a team. Leaders that develop great teams […]

Reasons why advertising your business is so important

Advertising can be one of the most important elements of a business. It is the most direct connection with a consumer and better still, when a consumer feels a connection with an advertisement, they are more likely to buy from your business. Here are some reasons why investing some budget into advertising is a good […]

How to find the best business idea?

Most people want to start a business with the next big idea. Practically the entire population of  entrepreneurs falls into one of two categories: Those who think they have the next great idea, or Those who are looking for the next great idea. Both of these types of entrepreneur think that having the next great […]

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