Blogs & Articles

Make Your Summer Marketing HOT!

Many of our clients find that sales tend to slow down in the summer but here at Varii, we believe you can still add some sizzle to your brand by tailoring your marketing strategies to fit this season. Some businesses hold off on any marketing provisions in the summer, trying to survive until later seasonal […]

5 reasons why street team marketing could be what your marketing is missing!

Street team marketing could be for you if you’re looking for new marketing strategies in 2022. Rather than spending a fortune on flyering, events and paid ads, which doesn’t always work, a street team will engage with your customers where they work, play and live! Street team marketing is a form of experiential marketing where […]

5 On-trend Marketing Tips To Support Your Marketing Efforts.

Marketing is one industry that evolves so quickly. For any business owner, regardless of industry, it can be challenging to keep up to date with marketing best practices while being ahead of your competitors and engaging your demographic’s interest. Here we look at 5 on-trend and useful marketing tips we love, to support and optimize […]

The Importance of Content Marketing

Content is one of the first things that your customer connects with when approaching your brand. Impactful content carries your brand’s unique voice, your story, and your pitch across all platforms, so it’s vital your brand’s voice remains consistent at every customer touchpoint. Consistency also applies when you deploy content marketing. Your content needs to […]

Take the spotlight at trade shows with a brand ambassador.

When you’ve invested time, money and energy into showcasing your brand at a trade show, you’ll rightly want to ensure you reap the rewards for your efforts. Unfortunately, more often than not, we see many events fall short on brand presence at trade shows, especially if your competitors have stronger stands, offering more benefits and […]

Product Launching With Experiential Marketing.

Product launching can be one of the most exciting times for a brand. After spending countless hours developing, researching, testing, and fine tuning your ‘baby’, it’s now time to get it on the production line ready for your consumers… but before this happens, you need to cultivate a ‘hype’ around your product. Experiential marketing is […]

The Ingredients for a Successful Brand Ambassador Campaign

  After what has been a bizarre couple of years, finally a shift is in sight, and we are coming out of restrictions ready to get our lives back. Before the pandemic, brand ambassador promotions were the perfect tool to personify a brand, but with restrictions firmly in place, interaction in person had to be […]

Marketing vs Advertising: Which one will make you more money?

Is there anything more frustrating for a business owner than spending the hours, money and energy creating an outstanding advertising campaign, only to realize when looking at the data that it was totally unsuccessful! No one saw your creative, inspiring ad and you didn’t gain the increase in business that you were expecting. What went […]

What is event marketing?

Today’s market for the consumer poses the dilemma of countless pitches and advertisements a day, so when it comes to making purchasing decisions, you really need to catch the buyer’s attention on first sight. One particularly effective method of connecting with customers is through event marketing. Event marketing is the process of developing a themed […]

The Junk food Ad ban: does it target obesity or the advertising industry?

The media has been saturated with the revelation this week that pre-watershed junk food advertising could be culled in the hope of reducing childhood obesity. The advertising industry has been calling for the government to reconsider the ban, suggesting it could damage business recovery in the wake of the coronavirus. According to sources, prime minister […]

Is SEO Important for Small Businesses?

If you are a small business owner, you often feel like a jack of all trades. You are responsible for overseeing your finances, managing staff, and marketing your company to grow your business. Many small business owners feel overwhelmed at the thought of the endless responsibilities they manage, and Search Engine Optimization (SEO) may not […]

Are promotional products worth investing in?

Promotional products have been in use as a cost-effective marketing tool for years. From new businesses to established companies, these giveaways are marketers’ favourite. Small and larger businesses recognize the importance of promotional products for reaching out to increasing number of people in a competitive market. The gift incentives entice the recipients and draw their attention […]

Quick promotion ideas to bring you money

Here are some basic types of promotion ideas: flash sales buy one, get… coupons or discounts giveaways or free samples recurring sales In theory, having a sale is easy enough for a small business: Take a service or product, discount it, get new customers, bring in more money. But in practice, sales promotions involve a high […]

Are mobile phone apps the future?

By 2025, the mobile industry will have 5.9 billion unique mobile subscribers or 71% of the expected population of the Earth. The modern smartphone user has an average of 35 mobile applications installed on the device. However, many of them are removed after the first use. Why you ask? It is widely agreed that its […]

How to gain business during Corona

Health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on problem solving issues as they arise it’s crucial to plan for the future of your business and be fully prepared for what will […]

What to consider when starting an online business

When considering starting an online business, many people follow the below structure to cultivate success, make a business grow and create repeat custom over and over again: Find a need and fill it. Write copy that sells. Design and build an easy-to-use website. Use search engines to drive traffic to your site. Establish an expert […]

How To Use Events To Grow Your Business

What are your business goals for the rest of the year and how do you feel you can achieve them? In this blog, we are considering events and how they can be a really powerful strategy when it comes to achieving goals, meeting targets and obtaining new business. Events are wonderfully flexible and can accommodate […]

Business Development strategies to transform your business

It’s said you are often just one idea away from the breakthrough you have been looking for. So we’ve put together a small list of powerful business development strategies and suggestions, to help you achieve the breakthrough results you need. If you write a blog or newsletter, ask yourself, if you’re building a tribe or […]

5 business trends to think about in 2020

If you are an entrepreneur, you know how competitive the business world can be. In order to stay fresh and current, you need to keep on top of modern technology and keep up with the latest innovations. With that in mind, here are five trends that are expected to drive business growth in the coming […]

What is entrepreneurship?

Entrepreneurship refers to the idea of developing and managing a business venture in order to gain profit by taking several risks. In short, entrepreneurship is the willingness to start a new business. Entrepreneurship has played a vital role in the economic development of the expanding global marketplace. Skills Required by Entrepreneurs An entrepreneur is commonly seen […]

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