Is SEO Important for Small Businesses?

If you are a small business owner, you often feel like a jack of all trades. You are responsible for overseeing your finances, managing staff, and marketing your company to grow your business. Many small business owners feel overwhelmed at the thought of the endless responsibilities they manage, and Search Engine Optimization (SEO) may not even flag on their radar of importance. However, a well-managed SEO campaign can have long-lasting results by growing revenue and positively impacting your business’s visibility online.

Here we consider some of the reasons why SEO is important..

SEO Increases Brand Recognition

SEO is what makes your website accessible to search engines whilst appealing to the users who are using those search engines. The traffic that flows to your site from search engines is called organic traffic. In attracting organic traffic to your site, your company’s brand recognition is elevated. This is particularly important for any new business hoping to gain visibility in front of a new customer base. SEO enables you to gain visibility to these customers who have already determined a desire for the product or service you offer but have not yet heard of or perhaps considered your brand. 

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Woman searching on a website

Search Engines Generate the Most (Well-Qualified) Customers

As a business owner efficiency is key, especially on your profit & loss sheet. Think about TV advertising for a moment. TV advertising requires a large budget to reach a large audience. However, only a small segment of that audience would qualify as your potential customer. SEO is different in that it directly connects you to qualified customers without an excessive spend to reach them.

Organic traffic typically contributes the largest share of visitors to a company’s website. This is why it is important to ensure your site is optimized appropriately. Failing to do so prevents you from receiving your share of qualified visitors, along with the revenue that comes with those visits.

SEO evens up the odds

As a small business, you could be competing with another local business, or a global corporation. SEO offers an opportunity to become visible. If a consumer is searching online for a product you offer which is nearby to them, having an optimized website allows your business to display within the very same search results where larger businesses are getting listed. SEO levels the odds by giving your business online visibility to well-qualified customers, allowing you to take a market share away from larger competitors. 

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SEO is Relatively Inexpensive

In terms of ROI, SEO is one of the best long-term investments you can make for your growing business. Unlike other forms of digital marketing, constructive SEO can make an impact that lasts several years.

If you are a new business owner, cultivating a strong SEO foundation for your website is imperative when building your company’s digital presence in the marketplace. You can start by creating an organized site structure, designing the site to provide a good user experience, and writing optimized title tags and descriptions for your web pages. But it doesn’t have to end there. SEO is continuously evolving; much jlike Google’s algorithms, best practices are updated regularly. So as your business grows it may be useful to hire an expert that can commit the time necessary to grow your brand.

In today’s modern world, businesses can no longer afford to ignore their digital presence. With some guidance, SEO empowers you to set your business apart from the competition and highlight your unique selling points in a competitive market. If you have questions about your digital marketing, we can help you. Varii Promotions is founded on years of digital marketing experience. Contact us to learn more about our services and discover how we can transform your brand from a brand name to a brand experience.

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