Activity Brief
The Varii team were there throughout several locations of the Foodie Festival to raise brand awareness, capture consumer details and of course help sample the fantastic foods!
With such a well known household brand it was essential that Mary Berry Foods was a memorable experience for everyone.
OUR STAFF
From the end of the activities, the team gained a personal best record number of data entries, as well as sampling to an extremely large audience. We also delivered far above the sales target set for the event and had great fun in the process!
- Food Sampling
- Consumer Data Capture
- Brand Awareness
How did we do?
Brand Engagement
80%
Data Capture
85%
Product Sales
95%
Product Sampling
90%
