Social Media Advertising: How to get the most out of your Ad budget

Social media advertising has vastly become a popular method of reaching your target audience – fast.

In this short guide, we explain how to use various types of social media ads to maximize your results.

All the major social networking platforms offer advertising options. It is often difficult for businesses to pinpoint which platform will enable their ads to perform the best. When thinking about social networks for advertising, reflect where you content naturally engages with fans, this is the obvious choice for your first social media ad campaigns.

When choosing where to place your ads, it’s also useful to know which networks are most popular with your target audience.

Facebook ads:

Facebook ads are designed to help you achieve brand awareness, send traffic to your website, increase engagement an to create online conversions. Facebook is popular across demographics and offers detailed targeting options. This makes it a great platform to begin social media advertising.

Instagram ads:

Facebook owns Instagram, so it is not surprising that Instagram ads support the same categories of campaign objectives as Facebook ads. Awareness, Consideration and Conversion.

Instagram is most popular with millennials and plenty of generation Xers also use the platform regularly. What is popular about Instagram is the use of pictures. Businesses are able to showcase their products and allow them to do the talking, rather than using lengthy captions.

Twitter ads:

Twitter ads work towards five different business objectives.

-Website clicks: Promote Tweets and Website Cards to encourage people to visit and take action on your website. Businesses are charged per click.

- Tweet engagements: Promote Tweets with the goal of starting conversations about your brand.

- Followers: Promote your Twitter account and pay per follower gained.

- Awareness: Promote your Tweets to a broad audience and pay for impressions.

App installs: Promote your Tweets with App cards and pay per click to open or install your app.

Nearly two thirds of Twitter’s advertising addressable audience are male.


Snapchat ads can help you achieve three types of marketing objectives.

Awareness: Reach a large audience to raise awareness of your brand.

Consideration: Drive traffic to your website or app, increase engagement, and encourage app installs, video views and lead generation.

Conversions: Drive website conversions or catalogue sales.

Snapchat is particularly popular with younger users. Nearly three-quarters of 18-24 years olds use the app and about 60 percent of the audience you can reach with Snapchat ads is female.

LinkedIn ads:

LinkedIn ads helps your business achieve your marketing objectives by creating more awareness of your brand, driving website visits and collecting leads.

LinkedIn is much more business orientated than the other social media platforms. It offers targeted options based on professional qualifications like job title and seniority.

Pinterest ads:

Pinterest ads works with 6 types of business goals:

  • Build brand awareness
  • Drive traffic to your website
  • Drive app installs
  • Drive traffic to a specific product
  • Encourage specific actions on your website
  • Drive video impressions

Pinterest has significantly more female than male users. People use Pinterest to save ideas that means that the platform naturally leads to shopping and purchases.

What's Your Budget?

There’s a social media ad solution for every budget. We suggest knowing what your business objective is and what you are trying to achieve before creating one. Know your target audience and reflect upon this before you decide upon which platform to use. Sometimes it’s a trial and error method that works best and what’s great about social media advertising is you can view and examine your results as they come in, allowing you to make real time decisions on what’s working and what isn’t.

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