Is there anything more frustrating for a business owner than spending the hours, money and energy creating an outstanding advertising campaign, only to realize when looking at the data that it was totally unsuccessful! No one saw your creative, inspiring ad and you didn’t gain the increase in business that you were expecting. What went […]
Today’s market for the consumer poses the dilemma of countless pitches and advertisements a day, so when it comes to making purchasing decisions, you really need to catch the buyer’s attention on first sight. One particularly effective method of connecting with customers is through event marketing. Event marketing is the process of developing a themed […]
The media has been saturated with the revelation this week that pre-watershed junk food advertising could be culled in the hope of reducing childhood obesity. The advertising industry has been calling for the government to reconsider the ban, suggesting it could damage business recovery in the wake of the coronavirus. According to sources, prime minister […]
If you are a small business owner, you often feel like a jack of all trades. You are responsible for overseeing your finances, managing staff, and marketing your company to grow your business. Many small business owners feel overwhelmed at the thought of the endless responsibilities they manage, and Search Engine Optimization (SEO) may not […]
Promotional products have been in use as a cost-effective marketing tool for years. From new businesses to established companies, these giveaways are marketers’ favourite. Small and larger businesses recognize the importance of promotional products for reaching out to increasing number of people in a competitive market. The gift incentives entice the recipients and draw their attention […]
Here are some basic types of promotion ideas: flash sales buy one, get… coupons or discounts giveaways or free samples recurring sales In theory, having a sale is easy enough for a small business: Take a service or product, discount it, get new customers, bring in more money. But in practice, sales promotions involve a high […]
By 2025, the mobile industry will have 5.9 billion unique mobile subscribers or 71% of the expected population of the Earth. The modern smartphone user has an average of 35 mobile applications installed on the device. However, many of them are removed after the first use. Why you ask? It is widely agreed that its […]
Health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on problem solving issues as they arise it’s crucial to plan for the future of your business and be fully prepared for what will […]
When considering starting an online business, many people follow the below structure to cultivate success, make a business grow and create repeat custom over and over again: Find a need and fill it. Write copy that sells. Design and build an easy-to-use website. Use search engines to drive traffic to your site. Establish an expert […]
What are your business goals for the rest of the year and how do you feel you can achieve them? In this blog, we are considering events and how they can be a really powerful strategy when it comes to achieving goals, meeting targets and obtaining new business. Events are wonderfully flexible and can accommodate […]